TECH ALERT – SHOW SEGMENT

Concept | Design | Direction | Script | Production Design

Interstitials are an important tool to reinforce G4’s tech-savvy, pop-culture aesthetic. “Tech Alert” informs viewers about the latest gadgets and keeps them plugged into the latest technology.

The challenge was to provide simple descriptions and explanations, while showcasing simple applications and a simple grading system that appealed to all techies and laymen alike.