NHL CENTER ICE – SUB ACQUISITION

Concept | Design | Direction | Script | Production Design

This is a story of pain and passion, and, for those who hit their mark, opportunity. More of your favorite teams, more of your favorite players: up to 40 games a week. Ladies and gentlemen, step right up and take a shot with NHL Center Ice on DIRECTV.

We were looking for a playful way to sell the DIRECTV Center Ice package to a loyal group of hardcore hockey fans. We settled on a carnival concept because there were so many interesting ways to match it with hockey. The competition, the characters, the fun, the fights and the drama takes place in both arenas.

A live-action shoot in a tiny studio turned into a labor of love artistically for everyone involved.