MLB PROMO – SPIRAL

Concept | Design | Editorial | Script

The FOX Saturday Baseball Game Of The Week is back with a season-long push for the pennant. A place where legends are made, where records will fall, where champions are born.

Our approach was to combine things associated with baseball with a playful design, framework and animation technique. This spot was originally used as a launch promo and then repurposed for topical promotion throughout the season.