MLB ALL-STAR – Crucible

Concept | Design | Direction | Editorial | Production Design | Script

It is a place like no other, and all that aspire to greatness must pass through it. It exists to measure the fraction of a second…a thousandth of an inch that separates mediocrity from greatness. It’s calling to test the best against the best against themselves, against history…the Major League Baseball All-Star Game!

The goal for this spot was to showcase as many marquee players as possible who were likely to appear in that year’s All-Star Game. Simple props – blocks, mirrors, fluorescent lights, plexi-glass sheets and wire screens were used in combination with brick buildings we found across the country to create this multi-award winning, high production value campaign.