GOLDEN BOY LIVE

CONCEPT | DESIGN | EDITORIAL | SCRIPT

TO HELP LAUNCH “GOLDEN BOY LIVE” WE TRIED TO DEVELOP A NEW LOOK AND SOUND FOR BOXING. SOMETHING WE HOPED WOULD APPEAL TO A YOUNG AUDIENCE WITHOUT ALIENATING HARDCORE BOXING FANS. SOMETHING MODERN, SOMETHING COOL, SOMETHING THAT COULD BE PULLED APART AND VERSIONED ON A WEEKLY BASIS.