G4 IMAGE – NERDCORE

Concept | Design | Direction | Production Design | Editorial

Expressing fascination with games, gadgets, and comics in a playfully boastful hip-hop patois, Nerdcore is the voice of geek culture at its coolest. This spot (one of four) was shot and composited in richly textured environments to underscore G4’s position as the network that meets young men where they are.