G-CYCLE PSA

Concept | Design | Direction | Script

Covering electronics and gadget culture as closely as it does, G4 is uniquely aware of the growing problem of “e-waste.” This G-Cycle spot breaks down abstract figures about discarded chemicals and other waste into arresting visuals that speak to the viewer’s everyday life.

To tell our story we shot our four most-recognized show hosts on green screen and then placed them into environments surrounded by e-waste. In the spot we see how e-waste is destroying our environment as keywords detail the absolute absurdity of the situation.