ESPN – GAMEPLAN

Concept | Design | Script

The word is out. It’s in the air. It’s on the street. ESPN GamePlan has arrived.

The goal: to spread the word. ESPN GamePlan is on Directv! At first we thought we’d use a crazy sports fan running through a cityscape belting out the news. But, instead we went for an unorthodox graphical approach that left a more lasting impression and sent a much stronger message. And, at the end, our concept tied seamlessly to Directv’s tag-line, “Nobody brings you college football like DIRECTV!”